Role: Worked closely with the Product Manager to establish the teams OKR’s and facilitate the ideation and feasibility studies to determine and identify potential problems. Rapid wire-framing, journey mapping and hi-fidelity work was required to keep the FE and BE ticking over at each phase of the project.
Problem
The general usage and adoption of our Goals feature was very low. Promoting creative collaboration, the entire cross functional team ideated on possible solutions to attempt to move the needle. With the aim to ship a feature or update within a two week sprint cycle, the team landed on a solution that was sketched out and determined technically feasible after a single planning session. Further details were included during the early development, with the purpose of shipping the MVP and periodically iterating the feature if the test was deemed successful and gaining early adopters.
Solution
The solution allowed users to opt in to rounding up their payments, automatically depositing the pennies into a round up goal that sat in the Goals tab. By drawing attention to goals and providing additional customisation functionality, like adding a specific picture, renaming the pot and setting a date to reach a set target.
Additional feature and product requirements that derived from the process:
Creating a set of introductory screens to explain and outline the new feature and serve as a placeholder when in an empty state.
Creating a new way of notifying the user within the application, therefore, not being reliant on the user having push notifications turned on.
The limitation of how we could display transactions in the transaction list. While not ideal, in phase 1, the Round Up would be displayed as a separate transaction and not as a subset.
Outcome
The eventual outcome resulted in increased customer satisfaction recorded by positive reviews in the App and Play stores as well as increased engagement of the LootGoals feature.
Not only was money being saved from the Round Up but there was a considerable increase in additional Goals being set by the customers.
Userflow
Outlining and simplifying the user journey as quickly as possible to remove friction, identify edge cases and constraints regarding existing code base was crucial in being able to deliver the feature within sprint cycle.
Mockups & Future Features
The UI maintained a lot of the our existing component and styling. During the early ideation sessions, a conversation started on how to make the feature more sociable. We then started to explore ‘shared’ goals, where by a goal could be shared and tracked amongst friends. This proved to be in favour when floated to users during early testing of the MVP Round Up feature.
Mockups
